A 404 Not Found is generated when a user trying to access a page that doesn’t exists or if a user finds an old page that still is indexed on search engines (broken or dead link). So instead of displaying a 404 page or message you can redirect with a 301 moved permanently to homepage.
August 2nd, 2012No Comments, Wordpress, by Joakim Ling.
Bounce rate is a key metrics to evaluate the quality of your traffic. A “bounced” visitor is when a visitor exit the website from the landing page, an indication on how relevant the content was for the user. High bounce rate usually tells that you have useless traffic and your website needs some remodelling. But are they all useless? There is actually a way to track this with a method called “Adjusted Bounce Rate”.
As many of you already know, Google will soon make all users that are logged in use google.com over ssl (https), so we’re talking about everyone who has a Youtube, Gmail, Google+ and all other services that are connected with Google. Doesn’t seem like a big thing, which is not. But Google makes a very nasty thing that will make all searches on https://www.google.* lose its search query and therefor not traceable.
If you don’t keep track of your visitors you have no clue how or why you are loosing traffic or gaining. The most important in online marketing is traffic analyzing and keep the traffic-flow to your website. When running campaigns it’s crucial to know from where your visitors are coming and to what pages they are landing. This is your chance to maximize exposure on your key products and services.