Adjusted bounce rate in Google Analytics

Bounce rate is a key metrics to evaluate the quality of your traffic. A “bounced” visitor is when a visitor exit the website from the landing page, an indication on how relevant the content was for the user. High bounce rate usually tells that you have useless traffic and your website needs some remodelling. But are they all useless? There is actually a way to track this with a method called “Adjusted Bounce Rate”. Continue reading